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e_Marketing Blog Communicating With Your Real Estate Agent In an article called The Future of Real Estate Communication Phoenix area real estate specialist and blogger Jay Thompson suggests that agents who want to be in the loop with the next generation of home buyers had better understand the communication media they use. Text messaging is something that has become second nature to young people as young as 9 or 10 years old, and it has basically made email obsolete as a way for teenagers to communicate with one another. Thompson reports that in December his two teenagers sent and received about 10,000 text messages - that's about 83 messages each per day - while his 17 year old son claims to have sent maybe 10 emails in the whole month. On the other hand Thompson himself - a technology savvy parent and real estate agent - has more than 5,000 email messages in his inbox, and most of his own text messages have been back and forth with his children. So there is clearly a "generation gap" when it comes to the use of electronic messaging. As he says, "The point is, the way we communicate is changing. According to some researchers there will be 2.3 trillion text messages sent this year. Wikipedia says that 80% of 13 – 24 year olds use text messaging (compared to 18% of 40 – 49 year olds). That’s a whole lot of texting by a whole lot of soon to be first-time home buyers." The other change that has already taken place over the last couple of years is the way an increasing number of people use social networking sites like Facebook and Twitter. People who would not think of using a stuffy email message to talk to each other find themselves commenting to each other back and forth through Facebook and Twitter. Not only are these becoming mature communication channels between people, but companies and entrepreneurs are finding innovative ways to interact with customers and prospects through these massively popular media. The bottom line is that real estate agents will have to accommodate themselves to the communication media used by their clients. That means if they want to reach young people who are plugged into these non-traditional modes of communication, they themselves will have to become plugged in. Upgrading to Wordpress 2.7 Just finished upgrading one of my many Wordpress blogs to v 2.7 - the newest upgrade which was released on Dec. 10 makes several attractive improvements to the interface. This upgrade is not so concerned with functionality as it is with improving the user interface. I was able to upgrade my Article Marketing blog in about 15 minutes when all was said and done. There were no suprises and no hitches along the way. I'm sure subsequent upgrades on other sites will go faster. Squidoo New Look Squidoo seems to have a new edit and publish interface. I've always found it a bit clunky in the past, but now it seems quite a bit easier to add modules. The process makes more sense to me. I just created a lense about Car Repair for a client. |
Ezine-Network.com - This site contains information about getting published — submission of articles, photographs, ebooks, and other special features for a growing number of online publications. It also contains significant amounts of information, resources dealing with, and examples of blogs and blogging. Ezine-Network.com is a member of the sbo-linknet.com network of websites. How to Get Free Search Engine TrafficJan 29, 2006 -Linknet Internet News How to Get Free Search Engine Traffic Jan 29, 2006, Linknet Internet News - Effective webmasters and online marketers are constantly searching for ways to improve their search engine rankings.== Link Aufbau - Pagerank-Optimierung durch Aufbau von Links == The simple fact is that most websites get the majority of their traffic from search engines. So it is important to give the search engines what they are looking for. If you do, your site will do well in searches and the search engines will drive traffic to your site. There have been many changes over the last two or three years to the way search engines evaluate the importance of websites. Many of these changes have been spurred on by Google. But other engines such as Yahoo and MSN have followed suit. There is a general consensus among search engine optimization experts on many of the techniques and practices that enhance your website in the eyes of the search engines. Here are some of them. 1. Give your site a clearly focused theme - Your site should have a clearly focused theme which can be defined in terms of search phrases (or "keywords"). If your site has no clear theme, the search engines will not be of much help to you. Ask yourself if there is a small set of search phrases that people can use to find your site. If not, then go back to the drawing board and redefine your site. 2. Evaluate your keywords - Now let's assume you have decided on a theme, and you have defined it in terms of five or six primary search phrases (keywords.) It is time to analyze these search phrases and determine if anybody actually searches for them. There is no point in having a focused theme that no one is looking for. There are excellent free tools and services available to help you do this analysis. One of the easiest to use is the Keyword Selector Tool built into Yahoo Search Marketing (formerly Overture.) Just enter a keyword and the tool will tell you how many searches have been done for that term in a recent period. It will also give you searches for related terms. 3. Start creating pages - Once you decide on your most important search terms (keywords) you are ready to start building pages. Give each search term its own page, and remember to focus, focus, focus. Be sure to put the keyword for each page in the page title (what shows up in the title bar), in the description metatag, and in the major headline. Then repeat it several times throughout the page, with an emphasis on repetition near the top of the page. 4. Include outbound links to "authoritative" sites in the subject area you are emphasizing. For instance, if your page is about Golf Travel, a link to a couple large established golf or golf travel sites will help establish the subject matter of your own page. 5. Create content that is unique and that focuses on your subject matter. To carry on with the previous example, if your site is about Golf Travel, you will want to focus on several different areas -- for example Scotland Golf Travel, Ireland Golf Travel, Florida Golf Travel, and so on -- and make the content on each of these pages relevant to the theme of the page. Yes, this seems obvious, but so many websites do not have this kind of obvious focus. 6. Keep your content current and update it regularly. Search engine experts refer to this as "fresh" content. One way to keep adding fresh content is to place an RSS feed from a relevant reputable source on each page. Feeds are often from news sources or blogs, and are often updated on a daily basis. Generally speaking, the more often your content is updated, the more often it will get spidered, and the better it will rank in searches. 7. Get inbound links - Now it is time to get inbound links pointing to your site. This is perhaps the most difficult part of the project, and the one that takes the most time. The search engines consider inbound links an indicator of the importance and relevance of your site. "Relevant" links are the most valuable. These are the ones that come from other sites (or pages) that are closely related to yours. For more advice on how to get quality, relevant inbound links, see Linknet Promotions.
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